Tracking unique visitors with the Urchin Tracking Module

By default, Urchin tracks unique sessions by looking at requests from a unique client IP number within a 30 minute window. This is satisfactory for revealing general, high-level usage metrics.

A deeper level of reporting is available to you, though, using the Urchin Tracking Module (UTM). UTM is available as part of the Urchin Pro hosting option.

For businesses looking to get a deeper understanding of their online visitor behavior, the UTM is an extremely valuable technology that combines the best of client and server side information while letting you control the data. Easy to install, this technology allows you to exactly identify unique visitors, click paths, and return loyalty metrics including: first time visitors, returning visitors, and frequency of use.

Setting up the UTM is easy, requiring just three steps:
1) Download __utm.gif and __utm.js and ftp them to your site's www directory
2) Paste

<script src="/__utm.js" type="text/javascript"></script>

into the top of every html page on your site, between the <head> and </head> tags
3) Email support@ilisys.com.au asking for UTM activation